Over the course of 112 years we have not only succeeded in reimagining the future of our business, but also that of the broader South African agricultural sector in unprecedented ways. And it is along this journey that Senwes has transcended its role as a mere catalyst of agricultural success to that of an enabler of sustainability, growth and innovation within the agricultural value chain.
With this in mind, the #ReimagineAgriculture Campaign aims to not only shine a light on integrated product and service solutions, but to also applaud business ingenuity during a time of unprecedented global disruption.
In short, the campaign offers Senwes the opportunity to showcase its mindfulness of the bigger agri-business picture as well as its agility towards creating the future, on a daily basis. The blueprint design which transitions into the representation of day-to-day business aspects and activities represents the drive to constantly make plans, do analysis and create new ways to reimagine the future of not only the Group’s product and services, but agriculture as a sector.
The campaign further highlights Senwes’ unique selling proposition, which evolves around having strong alliances with strategic partners, generating sustainable value for stakeholders, providing clients with integrated and innovative solutions, featuring a diversified product and service offering and boasting an empowered and committed workforce.
Senwes’ attribute of strategic agility is showcased throughout the company’s a rich and proud history and backed up by sincere corporate citizenship. The business operates from 7 provinces and consists of 313 business units, offering employment to more than 5 000 individuals.
Corporate advertisements
The campaign features a series of corporate advertisements, each with a specific focus on the various Senwes business units, that speak to various target audiences as well as these units’ unique selling propositions.
In terms of the different business units namely Agri Credit Solutions, Hinterland, Senwes Equipment and Senwes Grainlink, the advertisements look as follow:
