Ferdie has 25 years’ mechanisation experience which includes sales, spare parts, administration, stock control and management. He is responsible for the Senwes Equipment division and his responsibilities are to develop a strategy to grow the division and to increase profitability, to oversee the execution of all strategic plans and actions, the optimisation of all operational activities, measurement and controlling of all activities, to liaise with all relevant suppliers and to optimise the supply of products.